Story

Create is a crafting collective devoted to encouraging beginner crafters to join the community. Here, the goal is to be as welcoming as possible. We were hired to design a pamphlet and social media adverts for an upcoming crafting workshop. We chose to play with the “mess” of crafting to build something completely unique for this campaign; telling the story of the evolution of a craft. The front cover of the pamphlet shows a finished product, while the inside shows the sketch, and the back cover displays our initial concept sheet.

We also created two social media advertisements for this event; one featuring our own C. Tweedie (a guest speaker) and one Instagram story.